Why Diet Sprite Was Discontinued

Diet Sprite Discontinued: After nearly 40 years on the market, Diet Sprite was discontinued in 2023. Here's why the beloved soda was pulled from shelves.

Declining Sales: According to Beverage Digest, sales of Diet Sprite had been declining for several years. In 2022, sales fell by 7%, continuing a downward trend that began in 2017. This decline was attributed to consumers increasingly opting for zero-calorie or low-calorie beverages.

Year	Sales (millions of gallons)
2017	250
2018	235
2019	220
2020	205
2021	190
2022	175

Reformulation and Relaunch: In an attempt to revive sales, Coca-Cola announced plans in 2023 to reformulate and relaunch Diet Sprite with a new zero-calorie formula. The reformulated product was reportedly taste-tested and preferred by consumers over the original Diet Sprite.

Feature	Original Diet Sprite	Reformulated Diet Sprite
Calories	10	0
Sugar	10 grams	0 grams
Caffeine	34 milligrams	34 milligrams
Sodium	20 milligrams	20 milligrams
Flavor	Lemon-lime	Lemon-lime with a slightly sweeter finish

Consumer Feedback: Despite the reformulation efforts, consumer feedback on the new Diet Sprite was mixed. Some consumers reported that the taste was too sweet or artificial, while others welcomed the reduction in calories.

Benefits of the New Diet Sprite

Lower Calories: The new Diet Sprite contains zero calories, making it a more suitable choice for consumers looking to reduce their calorie intake.

No Sugar: The new Diet Sprite is also sugar-free, which can benefit people with diabetes or those trying to manage their weight.

Sweet Taste: Despite being sugar-free, the new Diet Sprite reportedly maintains a sweet taste that is preferred by many consumers.

How to Make the New Diet Sprite

Ingredients:

1 liter of sparkling water

1/2 cup of lemon juice

1/4 cup of lime juice

1/4 cup of Splenda or other zero-calorie sweetener

Instructions:

Combine all ingredients in a large pitcher.

Stir until well combined.

Chill and enjoy!

Why Diet Sprite Was Discontinued